Do you feel like the only person at your company who understands what a huge competitive advantage a good user experience provides? Are you frustrated that your management team doesn’t see the value of creating great user experiences? Do you struggle to convince colleagues to approach projects from a users perspective?
Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact most don’t even realize just how bad their experience can be.
This eBook is for anybody passionate about user experience, but who is in a company that needs an extra push. You might be a designer, marketer, content specialist or any one of many jobs concerned about user experience. You don’t need to be a manager, although you might be. You don’t need to be an expert in user experience. You just need a willingness to challenge the way your company does things and be relentless at putting the user first.
Table Of Contents
Chapter 1: Getting real about user experience design
Chapter 2: How to sell the benefits of user experience design
Chapter 3: Create customer experience evangelists
Chapter 4: Raise the profile of the customer
Chapter 5: Get managerial support
Chapter 6: Develop a proof of concept
Chapter 7: Establish better working practices
Chapter 8: Transform the organisational culture
Chapter 9: A vision of a UX-focused company